Together, Paulena and Shelly bring a unique combination of lived experience, community leadership, marketing expertise, and strategic partnerships.
Paulena Gidda FOUNDER
Paulena served 29 years in law enforcement with the RCMP and has dedicated much of her post-service life to supporting veterans and first responders through her company, Bullets & Beads.
Her experience provides credibility, trust, and direct access to the communities Your Hero Pass serves.
Shelly Lynn Hughes FOUNDER
Shelly Lynn Hughes is the Founder and CEO of pursuit:365, an international community active in 16 countries.
She is a four-time best-selling author, publisher, entrepreneur, speaker, and community builder with extensive experience in branding, marketing, partnerships, events, publishing, and audience growth.
