At Your Hero Pass, we believe appreciation should be more than words.
Every day, veterans and first responders dedicate their lives to protecting, serving, and supporting our communities. Our mission is to create meaningful connections between these everyday heroes and the businesses that want to thank them.
Through exclusive perks, special offers, and community partnerships, Your Hero Pass makes it easy for businesses to show their gratitude while creating a network of support across Canada and the United States.
Together, we’re building a movement rooted in appreciation, recognition, and impact.
Meet the Founders
Paulena Gidda
After serving 29 years in law enforcement with the RCMP, Paulena Gidda understands firsthand the dedication, sacrifice, and challenges faced by first responders and veterans. Through her company, Bullets & Beads, she has continued her commitment to supporting those who serve long after her career in uniform.
Paulena’s deep connections within the first responder and veteran communities, combined with her passion for service, are at the heart of Your Hero Pass.
Shelly Lynn Hughes
Shelly Lynn Hughes is an entrepreneur, publisher, speaker, and four-time best-selling author. As Founder and CEO of pursuit:365, she has built a global community spanning 16 countries, connecting individuals and businesses through storytelling, collaboration, and impact-driven initiatives.
With more than 25 years of experience in marketing, branding, publishing, events, partnership development, and community building, Shelly brings the vision, strategy, and growth expertise behind the Your Hero Pass platform.